Our Work

OUR WORK

The work we do for our clients fuels their business growth and success. Having a multi-disciplined team of B2B experts means that we can partner with you to resolve any challenge.

Latest work

Latest case studies

Gray & Adams

Company:Bespoke manufacturer of refrigerated trailers
Sector:Automotive
Market:Europe

Challenge:Competing with European opposition.

Project:Ongoing strategic and creative marketing partner.

Outcome:Marketing leadership and differentiation.

Impact:Business growth and 10 industry awards in three years.

“Gave us the brand confidence to break into new markets.”

Calvin Morrice, Managing Director.

Mackenzie Construction

Company:Mackenzie Construction
Sector:Civil Engineering/Construction
Market:UK

Challenge:Strategic connection to a community of stakeholders.

Project:Ongoing strategic and creative marketing partner.

Outcome:Marketing leadership and strategic differentiation.

Impact:Business growth, industry awards and entry into the wider UK market.

“Works closely with us to engage and build our profile with customers and stakeholders, helping to drive company growth.”

Andy Dalrymple, Managing Director.

Gigaclear

Company:Rural Broadband Network Operator and ISP
Sector:Technology
Market:UK

Challenge:Reputation.

Project:Repositioning.

Outcome:New strategy and full asset suite and toolkit.

Impact:Foundation for improved brand engagement.

“Their strategic rigour achieved our business goals.”

Ian Pond, CMO.

READ Cased Hole : Internationalisation

Company:Cased Hole Logging and Integrity Solutions
Sector:Energy
Market:Global

Challenge:Successful US market launch of ZeroTime™ proposition.

Project:Brand positioning, identity and marketing launch strategy.

Outcome:Impactful launch at ICoTA, Houston.

Impact:Six new global customer enquiries and Norvestor investment in READ Cased Hole.

“Genoa Black has established a dynamic and global brand in a challenging sector.”

Gavin Lindsay, Global Business Development Director.

PWR

Company:Packaging technology
Sector:Robotics/Food and Drink
Market:Global

Challenge:Following a reinvigoration of the PWR brand for the international marketplace, win business from new companies.

Project:Multi-channel new business campaign including xxxxxx,xxxxxxx,

Outcome:Extensive engagement with target buyers.

Impact:15 new business enquiries.

“We've received excellent customer feedback on our new, modern and dynamic branding, and it's already having a positive impact on our business development. Top marks to the GB team.”

Peter Mellon, Managing Director

Natural Power : Organisational Culture

Company:Independent consultant
Sector:Renewable Energy
Market:Global

Challenge:Establishing an effective company culture

Project:Internal communications strategy across their UK, European and international workforce

Outcome:Development of the concept of Our Natural Power to bring diverse workforces together behind a shared vision and value set

Impact:Improved teamwork across business

“Articulated our vision and values in ways that resonated with our staff.”

Catriona Coan, Marketing Manager.

RUA Medical

Sector:Life sciences
Market:Global

Challenge:Create a new and impactful brand for a medical devices and textiles specialist to support new business wins.

Project:Brand strategy inclusive of new messaging and visual identity.

Outcome:Engaging and differentiated brand.

Impact:RUA Medical is positioned as a trusted partner for multinational biotech companies.

Aqualution

Company:TBC
Sector:Manufacturing
Market:Global

Challenge:Capitalising on huge growth opportunity created by COVID-19.

Project:Brand and marketing strategy, logo design, visual identity development, website development, product label design, social media campaigns, PR.

Outcome:Clearly defined audiences, new brand and website, increased social media presence.

Impact:A fresh, modern brand, positioning Aqualution as the leading manufacturer of hypochlorous acid.

“An excellent job creating a refined, contemporary visual identity for Aqualution and its products, including a new ecommerce website that has positioned us as global leaders in our sector.”

Nick Meakin, CEO

MDL : Drive Sales

Company:Back-deck solutions
Sector:Oil & Gas
Market:Global

Challenge:Cut through competition to win new business

Project:A new and bold brand strategy in a historically traditional and conservative sector

Outcome:MDL’s maverick approach to their sector fuelled our recommendation for an exciting brand

Impact:Increased brand equity and sales leades

“Great work delivered based on a valuable understanding of the MDL brand.”

Derek Smith, CEO, Maritime Developments.

Eden Mill

Company:Eden Mill
Sector:Spirits
Market:Global

Challenge:Business diversification

Project:Product, brand and marketing pivot strategy

Outcome:New business model and brand

Impact:International sales growth

“Created a brand, positioning, name and strategy for global growth.”

Paul Miller, Founder and Owner.

Clean Water Wave

Company:Water
Sector:Public and not-for-profit sector
Market:Global

Challenge:Establish compelling brand for social enterprise in water sector.

Project:Brand strategy inclusive of new messaging and visual identity.

Outcome:Development of an engaging brand.

Impact:Increase in credibility with target audiences globally.

DANFOSS

Sector:Manufacturing

Challenge:Develop a new Events strategy and Visual Identity for a disruptive new technology launch to enter a congested and successful hydraulics market.

Project:A new brand launch campaign and element creation to drive future sales growth for Danfoss.

Outcome:Product brought to life as cutting-edge technology, delivering a clear identity and messaging around what it is, what it does and why it can be so successful for its focus markets.

Impact:Following a successful launch into the US and Europe, we were retained to deliver future marketing projects for Digital Displacement, such as transforming its technology into a commercial product, valued within the hearts and minds of targeted stakeholders.

“Stakeholder engagement and market acceptance is a key driver in our industry and G2B provide the focus we need for success.”

Craig Grant, Business Development Manager

“Genoa Black provided insight that gave us confidence to effectively compete against growing European competition and break into new markets. ”

Calvin Morrice
Managing Director
Gray & Adams (Dunfermline)

“Working as part of our project team, Genoa Black has helped Edrington deliver an internal change management and communication strategy across the company globally. ”

Enrique Mendez
Programme Manager
Edrington

“We have been working closely with Genoa Black over the past few months to develop a clear strategy to support our market launch. The advice received will lay the foundations for a differentiated brand in the global industry. ”

Craig Everett
Co-Founder
Holibob

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