Transitioning to a graphic design position after studying Interior and Environmental Design was a somewhat daunting prospect at the outset, but the G2B team have encouraged me right from the start, mentoring me throughout my responses to client briefs and helping me to approach new digital software with ease.
Getting to grips with the inhouse branding for G2B and Genoa Strategy helps to stimulate my creative perspective on other projects, whilst the guidance and support of Emily and Hazel means I have immediate answers to my design-related questions. And working on a wide variety of creative briefs, from digital to print and everything in between, has helped expand my knowledge of brands and marketing. I even got to visit a packaging supply chain to see the in-action process of branding a client’s product, which was a really great experience for me. This type of exposure to product branding, and the world of B2B in general, has helped me understand the similarities and differences between each type of work. Working with the G2B team has also helped me develop valuable skills such as team work, time management, reading a brief, understanding what exactly is required, and also presenting and developing creative concepts. It would have been very difficult for me to gain this expertise in any other way.
So far, my role as Junior Graphic Designer has involved a mixture of client projects and internal brand tasks including logo design, typography, layout and animations. Whilst design and the world of graphics was part of my university degree, it’s been fascinating to learn more about them in a practical setting and gain the skills to work through tasks more efficiently. In particular, I’ve really enjoyed the opportunity to gain more professional experience in motion graphic software, something I’ve grown to particularly love.
The Studio environment is collaborative – we work together on all projects, whilst the wider team encourages an open and inclusive office culture. To go from graduating under the shadow of COVID restrictions to working in a bustling office feels incredibly fortuitous because it helps to bolster my creativity and productivity. Even having to work remotely at present, the team stay connected and supportive, keen to emulate the culture they’ve created in the office.
Overall, I feel incredibly lucky to be working at Genoa Black and I’m looking forward to further progressing my skillset working on all the exciting projects that the new year will bring.