Having worked with over 750 companies, we understand the challenges and opportunities facing B2B business leaders and, aligned to our sister division – Genoa Strategy, we don’t just pay lip service to B2B strategy, we live and breathe it. A pretty compelling combination that has led to our 80% client referral rate and, more importantly, a solid base of retained clients.   


Clients who are happy with how we work and what we do as leading B2B experts in strategic brand, marketing and design. We align your brand to your business strategy to drive business performance. We work seamlessly with you and your team, building the close and honest relationships for which we are now recognised.  And we also understand that clear return on investment is vital for business leaders.  


Fiona Simpson, Associate Director, says:

‘We’re still very much grounded in our Genoa Black roots, with a focus on getting marketing and brand strategies right for our clients as the foundation of our work together. For our clients, this will very much be the marketing leadership, activation and commercially impactful support they have experienced to date. For those we haven’t yet worked with, we are hugely excited to have a new route to showcase our creative brand-building expertise and marketing activationexperience, as well as demonstrating how this drives tangible and measurable value for B2B businesses.’


Emily Ramsay, Head of Design, says:  

‘With an eye-catching evolved visual identity and a new logo, G2B now visually represents its bold and innovate approach to working with B2B businesses whilst retaining a common thread to its roots and its main client sector base.’ This look highlights a confidence in our existing successes and our substantial track record in B2B work for our client.’  


Our portfolio of brand, marketing and design work speaks for itself so have a look at some of our campaign work here: Our Work. If you have an existing requirement or wish to discuss your brand and marketing in more detail then email the team on hello@genoablack.com or give us a call on 0131 285 2720.